{"id":21413,"date":"2024-11-19T17:12:59","date_gmt":"2024-11-19T16:12:59","guid":{"rendered":"https:\/\/www.cve-italy.com\/?p=21413"},"modified":"2024-11-19T17:28:02","modified_gmt":"2024-11-19T16:28:02","slug":"team-win-4k-uhd-sports-production-success-for-a-team-of-companies-in-the-san-siro-test-with-hitachi-fujinon-and-domo-broadcast-systems","status":"publish","type":"post","link":"https:\/\/www.cve-italy.com\/en\/team-win-4k-uhd-sports-production-success-for-a-team-of-companies-in-the-san-siro-test-with-hitachi-fujinon-and-domo-broadcast-systems\/","title":{"rendered":"Team win: 4K UHD sports production: success for a team of companies in the San Siro test with Hitachi, Fujinon, and Domo Broadcast Systems"},"content":{"rendered":"

Key industry players collaborate for top-tier Serie A coverage<\/span><\/span><\/span><\/p>\n

The San Siro Stadium was chosen for a pivotal test on the feasibility and quality of 4K UHD in live sports production, using a new setup. For the first time in Serie A, the Milan-Udinese match on Saturday, 19th October featured two Hitachi UHD7000-S11 cameras, part of a full 4K UHD production chain in Rec. 709 standards. This innovation introduced new viewing angles compared to traditional shots, leveraging the Hitachi 4K UHD cameras.<\/span><\/span><\/span><\/p>\n

\"\"The Team<\/b><\/span><\/span><\/span><\/p>\n

This trial was achieved thanks to the collaboration of multiple companies, each playing a crucial role in coordinating efforts to reach the goal. Milan, as the producer of home matches, worked alongside Lega Serie A, which authorised and supervised the project, managing Serie A production from the IBC in Lissone.<\/span><\/span><\/span><\/p>\n

EMG Italy, responsible for the match and several Serie A productions, deployed its flagship mobile unit, the Nova 128, along with a production team. CVE, importer of Hitachi and Domo Broadcast Systems products, contributed with camera equipment and an RF transmission kit from the two respective brands. This integration of technology and expertise allowed for a successful test of 4K UHD in a high-level sports environment.<\/span><\/span><\/span><\/p>\n

\"\"The Setting<\/b><\/span><\/span><\/span><\/p>\n

San Siro Stadium, recently upgraded with a fibre optic infrastructure by EMG Italy, provided the ideal setting for this trial. One of the two Hitachi cameras was shoulder-mounted, allowing extensive movement along the left touchline and offering goal-line shots in RF mode. An embedded Domo Broadcast system in the camera transmitted an HEVC 1080p signal, received by a set of antennas and then routed via fibre optic to the mobile unit. The second camera, using a standard SMPTE chain, recorded UHD footage and relayed it to the EMG Italy mobile unit\u2019s CCU. Strategically positioned at 45\u00b0 along the length of the field near the benches, this camera was mounted on a tripod for optimum coverage.<\/span><\/span><\/span><\/p>\n

\"\"CTO of EMG Italy<\/b><\/span><\/span><\/span><\/p>\n

\u201cThe test yielded very positive results,\u201d says Francesco Donato, CTO of EMG Italy, \u201cboth for image quality and fluidity, perfectly integrated into our OB Truck Nova 128 workflow.\u201d<\/span><\/span><\/span><\/p>\n

General Manager of CVE<\/b><\/span><\/span><\/span><\/p>\n

\u201cHitachi,\u201d emphasises Mauro Contursi, CVE\u2019s General Manager, \u201chas long offered a proven studio broadcasting technology, but this is the first time in Italy that we have been able to showcase the HD7000 cameras in the field during Serie A. The 4K UHD solutions proved perfect for live broadcast, with one camera, in particular, used wirelessly thanks to an integrated transmission board developed by Domo Broadcast Systems.\u201d<\/span><\/span><\/span><\/p>\n

Optics<\/b><\/span><\/span><\/span><\/p>\n

\u201cBoth lenses selected were FUJINON,\u201d comments Francesco Spisti, Head of Sales & Marketing at Fujifilm. \u201cWe opted for a UA107x8.4BESM-T45 box lens, balancing focal range and performance, mounted on the SMPTE camera. The shoulder camera used a UA22x8BERD-S8 ENG lens, ideal for realistic, high-quality 4K video production. Both lenses included full servo controls for precise zoom and focus.\u201d<\/span><\/span><\/span><\/p>\n

\"\"The Results<\/b><\/span><\/span><\/span><\/p>\n

For Lega Serie A, EMG Italy created a fully 4K UHD workflow (with the exception of the RF camera operating in 1080p, standard for Serie A RF broadcasts), which was then downscaled to HD for distribution to Dazn and international broadcasters.<\/span><\/span><\/span><\/p>\n

\u201cTwo major outcomes stand out,\u201d notes Carlo Maria Antonio Di Tullio, Stadium & Broadcasting Producer of A.C. Milan S.p.A.: \u201cFirst, Hitachi cameras have been recognised as suitable for high-level Serie A coverage; second, they integrated seamlessly into a third-party production chain of established mixed components within an ecosystem previously closed to new solutions.\u201d<\/span><\/span><\/span><\/p>\n

Head of Production<\/b><\/span><\/span><\/span><\/p>\n

\u201cUsing a shoulder camera in constant motion across the field,\u201d says Giacomo Gatti, Head of Production at EMG Italy, \u201cusually strains compression systems, producing artefacts. However, the Hitachi camera handled the stress well, delivering image quality without visual interference.<\/span><\/span><\/span><\/p>\n

Moreover, the RF section must ensure stable transmission in motion, which is not always the case. Here, the camera maintained signal stability, even within the tunnel, which other RF links have struggled with. The tunnel, symbolising the final moments before match kickoff, proved to be no issue for the embedded Domo Broadcast board in the Hitachi 7000, showcasing remarkable reliability. This gives directors greater operational confidence.<\/span><\/span><\/span><\/p>\n

Additionally, we managed colour control remotely via the panel, even for the radio camera, allowing video parameter adjustments directly over the radio link.\u201d<\/span><\/span><\/span><\/p>\n

\"\"Carlo Maria Antonio Di Tullio<\/b><\/span><\/span><\/span> concludes:<\/span><\/span><\/span><\/p>\n

\u201cAs self-producer for our Campionato and Coppa Italia matches, AC Milan remains committed to advanced broadcasting technology to continually enhance the quality of content and viewing experiences for fans. In a competitive Serie A landscape, technological innovation is essential to deliver broadcast experiences that meet modern expectations with increasingly engaging, interactive content.<\/span><\/span><\/span><\/p>\n

The San Siro trial aligns perfectly with AC Milan\u2019s vision of consistently exploring solutions from advanced cameras, immersive graphics, and real-time analytics to AI and machine learning to optimise production and workflows. These innovations aim to deliver a top-tier TV experience, aligning with the needs of today\u2019s fans who expect highly interactive, customisable content accessible on multiple devices.\u201d<\/span><\/span><\/span><\/p>\n

\u00a9 2024 Presspool.it RobertoLandini PressOffice<\/a><\/span><\/span><\/span><\/p>\n

Synopsis<\/b><\/b><\/p>\n

An innovative 4K UHD sports production test took place at San Siro during the Milan-Udinese match, thanks to a collaboration between Hitachi, Fujinon, Domo Broadcast Systems, EMG Italy, CVE, and Lega Serie A. For the first time in Italy, two Hitachi UHD7000-S11 cameras were integrated into a complete production chain, delivering superior image quality and new shooting angles. Supported by EMG Italy\u2019s Nova 128 OB truck, the project showcased the potential of 4K UHD solutions, paving the way for advanced sports production.<\/p>\n

Tags<\/b><\/b><\/p>\n

#4KUHD, #SportsProduction, #AdvancedBroadcasting, #VideoTechnology, #SanSiro, #SerieA, #BroadcastInnovation, #4KCameras, #VideoWorkflow, #EMGItaly<\/p>\n","protected":false},"excerpt":{"rendered":"

Key industry players collaborate for top-tier Serie A coverage The San Siro Stadium was chosen for a pivotal test on the feasibility and quality of 4K UHD in live sports production, using a new setup. For the first time in Serie A, the Milan-Udinese match on Saturday, 19th October featured two Hitachi UHD7000-S11 cameras, part […]<\/p>\n","protected":false},"author":3,"featured_media":21204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[402],"tags":[850,852,847,849,854,853,846,848,851],"class_list":["post-21413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en","tag-4kcameras","tag-4kuhd-en","tag-advancedbroadcasting","tag-broadcastinnovation","tag-emgitaly-en","tag-seriea-en","tag-sportsproduction","tag-videotechnology","tag-videoworkflow"],"_links":{"self":[{"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/posts\/21413"}],"collection":[{"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/comments?post=21413"}],"version-history":[{"count":4,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/posts\/21413\/revisions"}],"predecessor-version":[{"id":21417,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/posts\/21413\/revisions\/21417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/media\/21204"}],"wp:attachment":[{"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/media?parent=21413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/categories?post=21413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cve-italy.com\/en\/wp-json\/wp\/v2\/tags?post=21413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}